Hannia UX Designer

"Monogram" that contains the letters "H" and "C" in cursive could be represented as follows
Monogram that contains the letters "H" and "C"
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Discover phase of Double Diamond design model. Image shows the phase highlighted in yellow.

The problem in the context:

  1. 5% of adults suffer from depression or 400 millions of people according to the World Health Organisation;
  2. In average a person spends 27 minutes per day to decide what movie or tv show to watch as per Statista, 2003 ;
Define phase of Double Diamond design model. Image shows the phase highlighted in pink

White paper research:

  • Watching a particular movie can influence mood, showed a 2022 study at the Middle East Technical University. 

 

In order to empathize with users of streaming platforms I conducted interviews and the main findings were:

Empathy map: Top Left (Why Users Say): Users express frustration about spending excessive time on streaming platforms searching for the perfect movie. Top Right (Thinks): Users contemplate the time wasted and consider what TV shows are currently trending. Bottom Left (Feels): Users feel the need to resort to searching for trending movies online and seeking recommendations from friends and family, spending considerable time deciding what to watch. Bottom Right (Feels): Users experience feelings of frustration, anxiety, and being overwhelmed by the decision-making process.

Thus, streaming platforms users are dissatisfied with the huge amount of time they spend searching for something to watch.

Competitive audit:

The competition had little to no personalization based on peoples’ mood.

So the main problem is: 

How to shorten movies’ and tv shows’ searching time while improving mental health ?

 

 

Develop phase of Double Diamond design model. Image shows the phase highlighted in blue

Paper wireframes:

Paper wire frames with four screens. Firs screen: logo second: how do you feel? third: how do you want to feel fourth: burger menu accessibility settings, friends, profile
Deliver phase of Double Diamond design model. Image shows the phase highlighted in green.

The solution is an app that suggest movies and shows based on peoples’ mood :

Two high fidelity prototypes of the app: first one: wootch baseline: watch your mood, second one: wootch, how are you feeling today ? then 15 emojis to pick a mood : happy, sad, anxious, calm, naughty, fun, curious, nerdy